Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
With around 30,000 employees and a turnover of 5 billion € in 2016, Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
After de-listing in 2015 the company underwent a thorough reorganization and invested in new skills and functions critical for the future, such as Consumer Marketing, Digital, Data Science, Cyber, and Velo. In March 2017, Pirelli spun off its industrial tyre business making the company 100 per cent focused on consumer tyres. Pirelli is now concentrating on High Value tyre markets, delivering innovative tyres and developing Specialties and Super Specialties for its comprehensive product portfolio.